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Michelle Kelly Michelle Kelly
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7 years ago
________ is a time-consuming customer insight method that generates qualitative data that is difficult to manage and generalize to larger populations.
A) Depth interviews
B) Ethnographic research
C) Total immersion
D) Sentence completion
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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7 years ago
this is exactly what I needed
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Yesterday
Good timing, thanks!
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2 hours ago
Smart ... Thanks!
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