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[Unknown] [Unknown]
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7 years ago
In which of the following situations is the bargaining power of suppliers especially strong?
A) Suppliers rely on single customers.
B) Customers have low switching costs.
C) Affordable, substitute products exist.
D) Products are highly specialized.
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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7 years ago
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[Unknown] Author
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6 years ago
Excellent response
Strategic Marketing (Mooradian, Matzler, Ring)
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