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What is the main difference between the BCG Matrix and the GE/McKinsey Grid?
A) The GE/McKinsey Grid uses a higher number of variables than the BCG Matrix.
B) The BCG Matrix evaluates strategic business units, and the GE/McKinsey Grid does not.
C) The BCG Matrix generates more specific strategic guidelines than the GE/McKinsey Grid.
D) The GE/McKinsey Grid relies more heavily on market attractiveness than the BCG Matrix.
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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[Unknown] Author
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6 years ago
Real tough topic, thanks for answering correctly
Strategic Marketing (Mooradian, Matzler, Ring)
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