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Rgary Rgary
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6 years ago
________ provides reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference.
a. An exchange
b. A differential benefit
c. An industrial good
d. A promotion position
e. A customer lifetime value
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Rgary Author
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6 years ago
You make an excellent tutor!
54321abs
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Yesterday
Brilliant ツ
cipcal
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2 hours ago
Thank you, thank you, thank you!
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