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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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7 years ago
Canada’s Bombardier produces transportation vehicles ranging from commercial aircraft to high-speed trains. Each product class is a semi-autonomous entity that operates as an independent business with its own mission and objectives and its own marketing strategy. Each product class is called_______________.
a. strategic business unit
b. market development units
c. market penetration units
d. standard business units
e. competitive intelligence units
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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ikaro2k Author
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#2
6 years ago
Perfect on my quiz
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