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Pandos Pandos
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7 years ago
The second step in strategic planning is to ________.
a. formalize a mission statement
b. establish the business portfolio
c. set SBU and department-level objectives
d. set organizational objectives
e. assess the organization's internal and external environments
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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Pandos Author
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#2
6 years ago
Thank you for your help
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