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Rgary Rgary
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6 years ago
Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?
a. In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
b. Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
c. ROMI tends to lead managers toward a more long-term decision perspective.
d. ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
e. ROMI calculates profit by deducting expenditures rather than dividing by expenditures.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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Rgary Author
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6 years ago
You make an excellent tutor!
TheMoffattMan
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Yesterday
Just got PERFECT on my quiz
54321abs
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2 hours ago
Correct Slight Smile TY
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