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Rgary Rgary
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7 years ago
Coca-Cola offering the same formula and Gillette offering the same razor products in each market they compete in are both examples of a ________ for international markets.
a. Backward Invention Strategy
b. Product Invention Strategy
c. Product Adaptation Strategy
d. Straight Extension Strategy
e. MultiProduct Strategy
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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7 years ago
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7 years ago
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