Perception is an example of an internal influence on the consumer decision-making process. (True or false?)

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Perception is an example of an internal influence on the consumer decision-making process. (True or false?)

Perception is an example of an internal influence on the consumer decision-making process.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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