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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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7 years ago
________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
a. Concentrated targeting
b. Positioning
c. Benefit segmentation
d. Mass customization
e. Customerization
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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Rgary Author
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#2
6 years ago
this went a long way

thank u
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