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Pandos Pandos
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6 years ago
A hospital that spends hundreds of thousands of dollars on lifesaving monitoring equipment demands that the seller provide in-service training on the equipment for its personnel. The hospital also expects the seller of the equipment to quickly respond any time the equipment needs maintenance. The monitoring equipment is an example of a(n) ________.
a. goods-dominated product
b. service-dominated good
c. equipment-based service
d. facility-based service
e. people-based service
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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5 years ago
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