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In which stage of the consumer's adoption of a new product does the purchase actually take place?

ikaro2k

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7 years ago

In which stage of the consumer's adoption of a new product does the purchase actually take place?

In which stage of the consumer's adoption of a new product does the purchase actually take place?
a. awareness
b. adoption
c. interest
d. tipping point
e. evaluation

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 92 times

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jhollin1138

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ikaro2k Author

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Thanks for your help!!

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Just got PERFECT on my quiz

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