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One of the reasons given for the success of reality television shows is that the shows appeal to a ...

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One of the reasons given for the success of reality television shows is that the shows appeal to a ...

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction. Americans desire adventure and escapism that offered them the opportunity for participation but do not require it. In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________ .
a. innovation
b. complexity
c. tangibility
d. divisibility
e. compatibility

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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