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ikaro2k ikaro2k
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6 years ago
Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more. Mercedes implemented a(n)________.
a. downward line stretch
b. product line contraction
c. cannibalization strategy
d. upward line stretch
e. value stretch
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
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6 years ago
Helped a lot
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This site is awesome
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Smart ... Thanks!
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