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Rgary Rgary
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6 years ago
Over the past 100 years or so, Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world. The company occasionally tinkers with the product's marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle.
a. growth
b. extension
c. development
d. maturity
e. decline
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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