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Pandos Pandos
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6 years ago
Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only. The Saturn Web site gave detailed price information without the need for or involvement of a salesperson. What pricing objective did Saturn use?
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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Pandos Author
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#2
5 years ago
Thank you for your help
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