To a producer of goods, a greater number of channel levels means ________.

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To a producer of goods, a greater number of channel levels means ________.

To a producer of goods, a greater number of channel levels means ________.
a. less distance between producer and end consumer
b. less control
c. more creativity
d. higher taxes
e. multiple distribution systems

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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