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Home Q & A Board Other Fields Homework Help Business Marketing
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Kayty Kayty
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6 years ago
The overall role of marketing is twofold. In addition to constantly assessing changing conditions it also requires the following:
A) incorporating technology into the marketing mix.
B) providing expertise to develop appropriate strategies to take advantage of these changes.
C) working to prevent these changes from interfering with the company's existing plans.
D) developing product and service improvements to meet changing customer needs.
E) communicating the company’s social responsibility initiatives to the target markets.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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