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What would be the best way to classify the following company; Porter Airlines which offers customers ...

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What would be the best way to classify the following company; Porter Airlines which offers customers ...

What would be the best way to classify the following company; Porter Airlines which offers customers commuting flights between Toronto and Ottawa, and services not offered by its larger competitors such as complimentary in-flight food and beverages, free shuttle buses, and a complimentary espresso bar and waiting lounge?
A) leader
B) monopolistically competitive
C) niche
D) customer relationship specialization
E) rationalization

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THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

Read 65 times

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