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Fade05 Fade05
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6 years ago
Which of the following best describes the scope of information collected via marketing research?
A) Any information required by an organization for decision making is collected via marketing research efforts.
B) Marketing research collects psychographic, demographic, and geographic variable data.
C) Sales data, values research and economic profiles comprise the marketing research mix.
D) Information is collected about customers, competitors, and conditions in the market.
E) Historic information related to the organization's performance is the essence of marketing research.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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#2
6 years ago
CORRECT
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#3
4 years ago
correct
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