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Kayty Kayty
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6 years ago
What is the main advantage of the telephone interview methodology versus an online survey to find out about customer service issues from bank customers?
A) faster to complete the research
B) its cost is less
C) the interviewer can explain confusing parts
D) validity due to small sample size
E) reliability due to probability sample
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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