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Kayty Kayty
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7 years ago
The focus groups identified two new frozen food concepts as potential candidates to launch in the market. The research company recommended further research be conducted to determine accurately who would use the product, when they would use the product, and how much of the product they would use. What type of research is required?
A) qualitative research
B) observational research
C) quantitative research
D) test marketing
E) secondary research
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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#2
6 years ago
I am very thankful that you are my tutor Slight Smile
THINK Marketing, First Canadian Edition (Tuckwell)
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