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Home Q & A Board Other Fields Homework Help Business Marketing
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Fade05 Fade05
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7 years ago
A hotel chain is looking to purchase a new keyless entry system for its guest rooms.  Employees from the various departments will be impacted by this unusual and very expensive buying decision.  What would be a likely way for them to approach this decision?
A) hire an expert consultant in this area
B) set up a buying committee of key personnel
C) set up a buying centre
D) inform the purchasing manager of the necessary specifications
E) develop a vendor criteria list
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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Fade05 Author
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7 years ago
Helped a lot
Katey_maree
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Yesterday
Thank you, thank you, thank you!
hannahspillett
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2 hours ago
Thanks
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