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alperkilic alperkilic
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7 years ago
Zellers' inclusion of higher-quality lines of products like Martha Stewart-brand linens is an attempt to
A) reposition the retailer.
B) use mass marketing.
C) use premium positioning.
D) use brand democratization.
E) differentiate the retailer.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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7 years ago
Brilliant ツ
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