Top Posters
Since Sunday
A
6
j
6
c
5
m
5
C
5
d
5
s
5
n
4
i
4
d
4
d
4
J
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
alperkilic alperkilic
wrote...
Go to Answer
Posts: 1076
Rep: 2 0
6 years ago
When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line, “you’re richer than you think”.  What is the term for the quick action they took to adjust that campaign?
A) They implemented a contingency plan.
B) They implemented a secondary plan.
C) They implemented a revised plan.
D) They revitalized their plan.
E) They implemented an emergency plan.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
Read 392 times
4 Replies
Replies
Answer verified by a subject expert
Lucas_RiverPlaLucas_RiverPla
wrote...
#1
Top Poster
Posts: 664
Rep: 21 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

wrote...
#2
4 years ago
thank u
wrote...
#3
4 years ago
thank u
wrote...
#4
3 years ago
pog
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  695 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 291
  
 357
  
 1069
Your Opinion
Which is the best fuel for late night cramming?
Votes: 146
Previous poll results: How often do you eat-out per week?