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alperkilic alperkilic
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7 years ago
A relatively new category of cereals referred to as the "multi-mix" category is growing fast. Kraft's addition of "Post Selects" which, unlike competitive products, combines fruit with whole grains, is an example of their
A) product line.
B) product concept.
C) USP.
D) vision in the category.
E) product mix.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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alperkilic Author
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6 years ago
Thank you!
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5 years ago
thank you
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