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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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7 years ago
What is the main risk in family branding?
A) dilution of the family image
B) a celebrity miss-step could harm the family image
C) poor quality in a new product could tarnish the family image
D) brand confusion among consumers
E) reduction in perception of quality
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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alperkilic Author
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#2
6 years ago
Correct again Happy Dummy
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