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Fade05 Fade05
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7 years ago
Lutex markets textiles to the hospitality industry.  They manufacture comforters, duvets, pillows and window treatments for hotels. They have found that tastes and preferences are much different from province to province. Which product management system is most appropriate for this company?
A) fashion management
B) category management
C) brand management
D) target market management
E) regional management
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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Fade05 Author
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#2
7 years ago
CORRECT
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