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Fade05 Fade05
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6 years ago
IKEA's business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."  Onto which of the five elements of consumer transactions is IKEA choosing to focus?
A) product and access
B) product and experience
C) service and experience
D) product and price
E) price and service
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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Fade05 Author
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#2
6 years ago
Slight Smile THANKS
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