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Kayty Kayty
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7 years ago
"The sport of curling, similar to the Tim Hortons brand, has a unique Canadian identity and community appeal." This statement from Tim Horton's executive vice-president of marketing about Tim Horton's sponsorship of the Brier, Canada's national men's curling championship, demonstrates the
A) advantages of event over venue sponsorships.
B) the considerations of a global event vs. a local one.
C) fit between the event and the sponsoring brand.
D) importance of sporting in Canada.
E) long term nature of event sponsorships.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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#2
6 years ago
Thank you very much
THINK Marketing, First Canadian Edition (Tuckwell)
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