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Kayty Kayty
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7 years ago
The Stratford Festival Theatre, a not-for-profit organization, communicates with theatre patrons to increase attendance at performances, to donors and to the public at large.  What would be the most accurate statement about marketing not-for-profit organizations today?
A) Public service announcements make it simpler than for business marketing.
B) It is highly competitive and professional brand strategies are necessary.
C) It is the same as marketing a service.
D) It is simpler because no goods are exchanged.
E) It is more complicated because goods and services are exchanged.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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Kayty Author
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#2
6 years ago
Amazing!
THINK Marketing, First Canadian Edition (Tuckwell)
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