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Kayty Kayty
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Posts: 1072
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6 years ago
Nike learned through market research that Canadians did not identify strongly with the Nike brand and embarked on a sponsorship program of Canadian sports teams to endear themselves to Canadian consumers. What kind of strategy was this?
A) country-centered
B) consumer
C) head-on
D) market skimming
E) global marketing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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Kayty Author
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6 years ago
Good timing, thanks!
smdavis
wrote...

Yesterday
Helped a lot
my2redeyes
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2 hours ago
Thanks for your help!!
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