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Kayty Kayty
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Posts: 1072
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6 years ago
Nike learned through market research that Canadians did not identify strongly with the Nike brand and embarked on a sponsorship program of Canadian sports teams to endear themselves to Canadian consumers. What kind of strategy was this?
A) country-centered
B) consumer
C) head-on
D) market skimming
E) global marketing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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1 Reply
THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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Kayty Author
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6 years ago
You make an excellent tutor!
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Yesterday
Just got PERFECT on my quiz
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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