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alperkilic alperkilic
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Posts: 1076
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6 years ago
The mass merchant retailer is considering entry into a new international market. Its success to date has been realized through the economies of scale of having stores in nearly every major centre of a country and distribution centres to support them. The retailer wants fast results in its new market and is willing to pay to get them. This business is most likely to use a ________ strategy when entering its new market.
A) acquisition
B) indirect exporting
C) direct exporting
D) licensing
E) joint venture
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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alperkilic Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
Thanks
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2 hours ago
Just got PERFECT on my quiz
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