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According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ...

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According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ...

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.
A) they are most likely to purchase large amounts of the product or service being discussed
B) they responded to a self-selected opinion poll about the topic being discussed
C) of their relationship to the issue being discussed
D) they responded to a mail survey about the topic being discussed
E) they are spokespersons for the topic being discussed

Textbook

Entrepreneurship: Successfully Launching New Ventures

Edition: 5^th

Authors: Barringer, Ireland

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Mai H.

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