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WiLLBERT WiLLBERT
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7 years ago
A(n) ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
A) concept test
B) product/service statement
C) impression test
D) idea prospectus
E) idea test
Textbook 
Entrepreneurship: Successfully Launching New Ventures

Entrepreneurship: Successfully Launching New Ventures


Edition: 5th
Authors:
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incithincith
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7 years ago
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WiLLBERT Author
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#2
6 years ago
Thanks!
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