__________ are prospective customers who have shown interest in the product or service and meet the definition of the target market.
Fill in the blank(s) with correct word
Question 2Maps are used to gather, store, analyze, and present information that answers where questions. This is associated with:
a. topology.
b. geology.
c. mapology.
d. geography.
Question 3If given the opportunity, suppliers seldom have a major impact on the overall timing and success of a new product.
a. True
b. False
Indicate whether the statement is true or false
Question 4During the __________, salespeople learn everything possible about the products and services offered, the target market, and the competition.
Fill in the blank(s) with correct word
Question 5The blueprint generated to react to and exploit opportunities in the marketplace comes from what stage of the marketing process?
a. Control mechanism
b. Implementation
c. Planning
d. Target marketing
Question 6Supplier selection should never occur before a new part is actually designed or reaches production.
a. True
b. False
Indicate whether the statement is true or false
Question 7Corporate perks
a. are given to employees for meeting sales quota
b. usually do not motivate employees
c. are not used as a way to encourage employees to socially interact outside of work d. both a and c
Question 8The analysis, planning, implementation, and control stages make up the:
a. researching product categories.
b. telecasting consumer characteristics.
c. marketing process.
d. eventual distribution.
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