Price bundling allows service providers to meet wider ranges of their customers' needs. Indicate ...

Price bundling allows service providers to meet wider ranges of their customers' needs.
 
 Indicate whether the statement is true or false

Question 2

A copywriter not only has to fulfill all the responsibilities of proper information inclusion based on creative platform and strategy decisions, but also has to:
 a. carefully fit all the information within, between, and around the display.
  b. sell the product and entertain the audience.
  c. tell the same story with the audio and the video.
  d. ensure that the consumer has a voice in the creative planning.

Question 3

In which of the following areas is the federal government's spending on advertising and promotion concentrated?
 a. The internal revenue services
  b. Political campaigns
  c. Armed forces recruitment
  d. Trade and commerce

Question 4

Planning a service strategy to create customer perceptions of the service offering to the targeted customer is referred to as
 a. share of mind.
  b. positioning.
  c. market segmentation.
  d. market fragmentation.
  e. market splintering.

Question 5

In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 6

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false

Question 7

A radio spot for a local shoe chain begins with the lines, You walk the dog. You jog the trail. You chase the bus.
  You go, go, go. You need new shoes.. Which of the following guidelines for successful radio copywriting is used in
  this ad?
 a. Keep sentences short. Use common language.
  b. Use attention-getting sounds. Stimulate the imagination.
  c. Stimulate the imagination. Repeat the brand name.
  d. Select the audience. Give news about the brand.

Question 8

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?
 a. Personal selling
  b. Branded entertainment
  c. Radio advertisements
  d. Infomercials

Question 9

Which of the following service strategy steps is typically considered the most difficult for service organizations to carry out?
 a. Planning the strategy
  b. Designing the strategy
  c. Implementing the strategy
  d. Controlling the strategy
  e. All of these steps are equally difficult to carry out.