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bogdan bogdan
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6 years ago
The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.
A) observing how customers acted when buying their product
B) studying industry trends
C) conducting Internet research
D) administering a concept test and a buying intentions survey
E) hiring consultants to provide them advice
Textbook 
Entrepreneurship: Successfully Launching New Ventures

Entrepreneurship: Successfully Launching New Ventures


Edition: 5th
Authors:
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Captain_MorrigCaptain_Morrig
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