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bogdan bogdan
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6 years ago
Katherine Chapman recently launched a firm in the clothing industry, targeting 13-17 year olds. One thing Katherine thinks she has accomplished is producing products that have universal appeal, so she will not vary her approach from country to country. Katherine is pursuing a ________ strategy.
A) universal
B) multidomestic
C) contemporary
D) global
E) home
Textbook 
Entrepreneurship: Successfully Launching New Ventures

Entrepreneurship: Successfully Launching New Ventures


Edition: 5th
Authors:
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Captain_MorrigCaptain_Morrig
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