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DavenLC DavenLC
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6 years ago
When two or more secondary sources provide conflicting information, you should:
A) select the one source that has been in business the longest.
B) evaluate the information from each source and select the source that best suits your needs for reliable and valid information.
C) probably abandon the project if there is conflicting information; you will never have objective results upon which to base your decision.
D) contact the client and ask which source is desired.
E) report the discrepancies immediately to each of the two sources.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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6 years ago
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2 years ago
Can I have the answer
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