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silverwing silverwing
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7 years ago
Regarding client approval of a questionnaire:
A) it serves to let the client understand the technical aspects of the research
B) it serves as a check that the researcher is still in tune with the survey's objectives
C) when signed by the client, it means that the questionnaire should not be changed for any reason, even if it performs poorly in the pretest
D) client approval of the questionnaire is carried out at the original signing of the agreement to conduct research
E) client approval is merely a legal requirement and researchers do not encourage client feedback but merely acknowledgement that the questionnaire was developed
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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7 years ago
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silverwing Author
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7 years ago
Helped a lot
KaylenePig
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Yesterday
Smart ... Thanks!
africa143
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2 hours ago
this is exactly what I needed
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