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silverwing silverwing
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6 years ago
Diane Benoit is an assistant project director at ABC Research. Diane has completed designing a questionnaire to be given to college students for a client and she is now in the process of coding the questionnaire. Two of the questions are:

(1)   "What is your classification?" ___ Freshman   ___ Sophomore   ___ Junior   ___ Senior

(2)   "Which on-campus activities would you say are your 'favourites?' (Check all that apply)
___ College sports   ___ Greek life   ___ Stand-up comedy   ___ Campus concerts

How should Diane code the above two questions?
A) Question (1) 1-4; Question (2) 1-4
B) Question (1) 1-4; Question (2) 0,1 for each choice
C) Question (1) F,S,J,SR; Question (2) CS,GL,SU,CC
D) Question (1) 0,1 for each choice; Question (2) 1-4
E) Question (1) 0,1 for each choice; Question (2) 0,1 for each choice
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Such an amazing website, you guys helped me out so much throughout the semester

Cheers
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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