Identify and describe the main types of portals.

There are two primary types of portals: general purpose portals and vertical market portals. General purpose portals attempt to attract a very large general audience and then retain the audience on-site by providing in-depth vertical content channels. Vertical market portals (sometimes also referred to as destination sites or vortals) attempt to attract highly focused, loyal audiences with a deep interest either in community or specialized content — from sports to the weather. In addition to their focused content, vertical market portals have recently begun adding many of the features found in general purpose portals.

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