Top Posters
Since Sunday
T
3
s
3
o
3
G
3
k
3
C
3
a
3
K
3
f
3
j
3
b
3
c
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
goji.go goji.go
wrote...
Go to Answer
Posts: 5977
Rep: 293 0
11 years ago
Gail's Gears is a new company selling accessories for bicycles. Its new advertising campaign features instructions on how to assemble various accessories, including flashing lights for traffic safety, gear boxes to mount on the handlebars, and other products to attach to the seat over the back tire. This advertising campaign is an example of ________.
A) retail advertising
B) public service advertising
C) product advertising
D) interactive advertising
E) mobile advertising
Read 6308 times
2 Replies
Diesel
Replies
bbb
wrote...
#1
11 years ago
C) The accessories Gail's Gears is promoting are products; therefore, this is an example of product advertising, pure and simple. Retail or local advertising focuses on attracting customers to a fixed location. Gail's Gears is not aiming its advertising efforts at bringing customers to a particular store. Public service advertising promotes good causes and this advertising is promoting products. Interactive advertising uses interactive media and this example does not specify whether interactive media is being used for this campaign.
Answer accepted by topic starter
goji.go Authorgoji.go
wrote...
#2
Top Poster
Posts: 5977
Rep: 293 0
11 years ago
Sign in or Sign up in seconds to unlock everything for free
1
Diesel

Related Topics
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  933 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 225
  
 268
  
 209