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mobious74 mobious74
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6 years ago
Which of the following is correct with regard to the elements in the marketing mix?
A) Promotion is vital in selling toys, but much less important in selling nails.
B) Price plays a small role in fresh meat, but a relatively larger role in selling newspapers.
C) Of the four elements, "product" is generally least important.
D) Distribution is not very important in marketing gasoline, but it is important for lumber.
E) The elements are all equally important, regardless of the product being sold.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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