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How does organizational buying behaviour differ from consumer buying behaviour?

lemn8

wrote...

Posts: 532

Rep:

6 years ago

How does organizational buying behaviour differ from consumer buying behaviour?

How does organizational buying behaviour differ from consumer buying behaviour?

Textbook

Business Essentials, Canadian Edition

Business Essentials, Canadian Edition

Edition: 8^th

Authors: Ebert, Griffin, Starke, Dracopoulos

Read 77 times

1 Reply

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saltie

wrote...

#1

6 years ago

Organizational buyers purchase in large quantities, they are professional, specialized, and well informed. In addition, organizational buying relationships are often ongoing and characterized by personal relationships. By contrast, consumers purchase in much smaller quantities, they may not be well-informed about products, and they are not professionals. As well, the buyer-seller relationship for consumers is typically impersonal and short-lived.

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