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Mari-chi Mari-chi
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6 years ago
The document that is known as the creative brief provides a framework for discussion between
A) the client and the agency
B) the agency and the consumer
C) the creative director and the creative team
D) the agency and the media
E) the media buyer and the client
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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GagusGagus
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6 years ago
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