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Mari-chi Mari-chi
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Posts: 516
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6 years ago
Media space is purchased on the basis of the advertising weight level desired by the advertiser, expressed in terms of
A) frequency
B) market size
C) reach
D) cost per thousand
E) gross rating points
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 120 times
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6 years ago
E
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