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Timmy Timmy
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Posts: 540
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6 years ago
Because of consumer involvement, contests
A) are self-liquidating
B) are well supported by the retail trade
C) help dramatize a unique selling point
D) are the most effective promotion for generating product trial
E) are cost-effective
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 35 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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