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Timmy Timmy
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Posts: 540
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6 years ago
To build better relations with customers and to achieve business objectives, an organization must embrace all communications channels and devise a(n)
A) external marketing plan
B) integrated communications strategy
C) media plan
D) business-to-business plan
E) event campaign
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 56 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
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